eSagu now also supports the new Kaufland marketplaces in Spain and the Netherlands. Sellers can manage and automatically optimize their offers on Kaufland.es and Kaufland.nl using eSagu RePricing.
Kaufland Continues Its European Expansion
With the new marketplaces in Spain and the Netherlands, Kaufland Global Marketplace is continuing its development into a European platform. This gives sellers additional opportunities to enter new markets through an existing marketplace infrastructure.
We find this development particularly interesting because sellers do not need a completely separate technical solution for every country. At the same time, centralized and automated pricing across multiple countries is becoming increasingly important.
What Is New?
- RePricing support for Kaufland.es
- RePricing support for Kaufland.nl
- Use of existing pricing strategies, price differences and exceptions
- Management of the marketplaces through the eSagu dashboard
- Support for Bulk Edit, CSV imports and the REST API
Price optimization works according to the same principles as on the Kaufland marketplaces already supported by eSagu. Minimum, fixed and maximum prices, as well as individual strategies and competitor rules, can also be used for Spain and the Netherlands.
Centralized Management of Multiple Kaufland Marketplaces
Sellers operating on multiple Kaufland marketplaces can manage their pricing centrally in eSagu. Separate solutions or manual price adjustments for the new countries are not required.
Existing customers with a Kaufland connection can now use Kaufland.es and Kaufland.nl in eSagu.